My former employer, United Technologies Corporation (UTC), announced that it would split into three business entities in November 2018. From what had been UTC would emerge Carrier Corporation, Otis and Raytheon Technologies (a merger of Raytheon and UTC Aerospace). UTCHQ projected the split would take between 18 - 24 months. I can tell you from experience that splitting up a corporation that employs 250,000 is no small feat. And, completing such a task by expected timeline gives you a great sense of accomplishment.
Sell Sheets - 2 PG Layout
SS K-100 PG1
SS K-100 PG2
SS K-101 PG1
SS K-101 PG2
SS K-102 PG1
SS K-103 PG1
SS K-106 PG1
SS K-109 PG1
The new Carrier Corporation, my employer after the UTC split, was listed on the New York Stock Exchange (NYSE) on April 3, 2020 as targeted. I found out in speaking with my colleagues that not all departments were impacted equally through those 18 months. Some had no added responsibilities to tend with. Others, like me, had numerous tasks with deadlines to meet to keep the launch of these new companies on track. I am proud to have been part of the team that successfully managed such an enormous undertaking.
SS K-105 PG1
SS K-108 PG1
SS K-110 PG1
SS K-114 PG1
SS K-200 PG1
SS K-200 PG2
SS K-202 PG1
SS K-202 PG2
A vast majority of the work done is not visible to the public such as collecting and delivering all of the marketing collateral files and their resource files to add them to the new Digital Asset Management (DAM) system. Managing the task for the Kidde Fire Systems (KFS) brand alone was a lot of work. Even I don't know how, I wasn't overwhelmed when I was assigned three additional brands?! None the less, I delivered the files by the assigned deadline. All the while, I had to complete my regular daily work... please visit the "Trade Shows" page to see a small slice. I delivered all of the those files (and more) per each show's schedule on time.
SS K-115 P1
SS K-115 P2
SS K-111 P1
SS K-111 P2
SS K-113 PG1
SS K-113 PG2
Vendor Template SS K-100
Vendor Template SS K-100
The Kidde Fire Systems brand had a significant collection of 2 PG sales sheets when I joined the company. I intentionally did not completely overhaul the Kidde Fire Systems branding as part of the UTC corporate split in 2019. Though, I recognized it would have been the most appropriate moment to do so. But, I knew it would have been the fourth brand identity for the company in less than a decade. That being the case, I decided to simply tweak the existing template that had been created by a design vendor (third and fourth photos, sixth row).
Sell Sheets - 1 PG Layout
SS K-201 PG1
SS K-203 PG1
SS K-400 PG1
SS K-500 PG1
I reduced number of images in the header collage from 10 to a max of 3 so the images would be discernable. And, added a "headline" area for text or infographic icons under the logo for an immediate impact statement. It was used to categorize the products for the KFS brand. I assigned a photo background color to template and changed PG 2 side bar color. I made additional changes to the text and paragraph styles that have not been published yet. Except for SS K-100, I have not included the back pages of 2 PG sheets above that contain only text in main body and side bar feature area.
Brochures - 6 PG Spread
Kidde Fire Systems "Total Capabilities" Brochure BR-101 (Outside Spread)
Kidde Fire Systems "Total Capabilities" Brochure BR-101 (Inside Spread)
As use of the 1 & 2 PG layout expanded use of 4, 6 & 8 PG spreads decreased significantly. I overhauled the "Total Capabilities" in 2018. At that time, Marketing Management decided to update the "look and feel" of the existing text content. That being the case, again I chose to tweak the layout. I updated all of the product photos with the cylinders photographed by DP Imaging in 2017, except for the white LPCO2 cylinder (we affectionately call it 'the pig' for obvious reasons).
I also applied consistent text formatting throughout the document. The font sizes, colors and weights were inconsistent in the earlier version. Again, I reduced the number of images to declutter the spread. I featured fewer, large product photo images. I wanted to showcase the beautiful cylinder images. Though, I did keep one old cylinder image... can you tell which one?! And no, I'm not referring to 'the pig'. Every time I look at this file I think of that Sesame Street song... "One of these things is not like the others!" It's the ADS™ System photo.
Kidde Fire Systems Marine Brochure BR-801 (Outside Spread)
Kidde Fire Systems Marine Brochure BR-801 (Inside Spread)
I was assigned the task of overhauling the printed collateral to present consistent branding by a new Marketing Director in 2017. The Marine 6 PG spread above was retooled in that effort. Like the "Total Capabilities" brochure none of the text content was altered, only some of the graphics and the color scheme. As you can see, with this document I simply followed the style and formatting I used in the 4 PG spread below.
Brochure - 4 PG Spread
Kidde Fire Systems CO2 Safety Upgrade Brochure BR-104 (Outside Spread)
Kidde Fire Systems CO2 Safety Upgrade Brochure BR-104 (Inside Spread)
The Carbon Dioxide Safety Upgrade 4 PG spread above was originally a Chemetron Fire Systems document. UTC eliminated the brand in 2014; all product and services would be provided under the Kidde Fire Systems brand. If I remember correctly, I keep the layout exactly as it was and simply rebranded by altering the color scheme, cover, and images.
Kidde Fire Systems Pocket Folder Die-Cut (Outside Spread)
Kidde Fire Systems Pocket Folder Die-Cut (Inside Spread)
I designed the Kidde Fire Systems Pocket Folder based on the "Total Capabilities" brochure above. Our Sales Managers used them to leave behind marketing collateral at meetings, presentations or "Lunch -n- Learn" sessions. The inside left pocket is die-cut to carry a business card. This file also features the old ADS™ System photo on the inside page fade. I later did "create" composites of the ADS™ systems with DP Imaging cylinder photos. They can be seen above in Sell Sheets - 2 PG Layout section on SS K-101 and SS K-108 as well as on the "Photography" page.
Retractable Banner Stands
KFS Dectection & Control Banner
KFS Clean Agent Banner
KFS HP-CO2 Banner
KFS LP-CO2 Banner
KFS HP- & LP-CO2 Banner
KFS IND™ Banner
KFS WHDR™ Banner
KFS/Marioff HI-FOG® Combined Banners
I fought to minimize the amount of content on the banner stands in the face of VERY strong resistance from the Product Management team. I fully understood the need to promote the numerous features and benefits of the systems. But, could not convince them that the "job" of the banner stands was to draw potential customers to our booths so our Sales Managers and print collateral could communicate all that detail! Oh well. Only the Pre-Engineered (IND™ and WHDR ™ Systems) product manager understood. (first and second photos, second row).
HI-FOG® Heritage Banner
HI-FOG® Power Gen Banner
HI-FOG® Product Banner
HI-FOG® Benefits Banner
HI-FOG® Cooking Banner
This page includes a majority of the KFS marketing collateral files. I created dedicated pages on this website for product photos, trade show artwork and multimedia files. Please feel free to visit those pages to see that work. I have not included most of the marketing collateral created for sales meetings, dinners, training sessions, advertising or promotional events. I may add pages for other types of content or brands (have worked on marketing materials for an average of 3 since 2005). I will also add to the narrative on pages where I have been less than thorough.